function initialize(lat, lon, dir) {
		var latlng = new google.maps.LatLng(lat, lon);
		
		var myOptions = {
		  zoom: 16,
		  center: latlng,
		  mapTypeId: google.maps.MapTypeId.ROADMAP
		};
		
		var map = new google.maps.Map(document.getElementById("map_canvas"), myOptions);
	
		var marker = new google.maps.Marker({
		  position: latlng,
		  icon: 'http://www.energym.com.pe/wp-content/themes/energym/images/icono-maps2.png',
		  map: map
		});
		
		var contentString = 
			'<div style="height: 80px;"><p style="font-weight: bold">Direcci&oacute;n:</p><p>' + dir + '</p></div>';

		var infowindow = new google.maps.InfoWindow({
			content: contentString
		});
		
		google.maps.event.addListener(marker, 'click', function() {
		  infowindow.open(map,marker);
		});

	  }